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Laura Patterson

President at VisionEdge Marketing

Laura Patterson

Laura Patterson is a proven marketing practitioner, respected consultant and dynamic speaker. She is known for her practical, no-nonsense approach to proving and improving the value of marketing. Inventive and engaging, Laura quickly gets to the heart of the matter to provide actionable recommendations and solutions. Because her 20-year career began in sales and now spans customer relationship management and marketing, her recommendations are always cross-functional friendly. An early pioneer on the science side of marketing, Laura is recognized as one of the leading authorities in marketing measurement and performance, operations, and data and analytics. A strategic marketer, data and metrics master, she has helped hundreds companies in a variety of industries fulfill their marketing potential and achieve competitive advantage.

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Insights by Laura Patterson (28)

Three Proven Practices to Overcome MarTech Failure

How organizations approach their MarTech differs among various organizations. The 16thannual 16th annual Marketing Performance Management (MPM) benchmark study found that the group known as the Value Creators (those that earn 90 or greater grade by the C-Suite) are far more likely to have a strategic Marketing Ops function.

How To Use Customer Insights To Spur Growth

After years of focusing on controlling costs, growth has moved to the top of the priority list for many companies. In a survey of 1,600 senior executives by KPMG, 96% indicated that their companies are "are in the midst of business transformation planning or execution.

How to Save a Year of Research for Your Account-Based Marketing?

We've enjoyed the privilege of being engaged with a number of our customers for nearly two decades and last year were fortunate to add new projects and new customers. Our 2017 target for the number of new customers was significant, so, with all the rage about Account Based Marketing (ABM), we decided to experiment with the concept.

What is the Expected ROI for Your Marketing Plan? And How to Do It

Today's Marketing leadership is expected to be data-driven and measurement savvy. Your Marketing plan should immediately demonstrate both capabilities. In fact, calculating your Marketing plan ROI should be an integral part of your business processes.

Why Does Good Strategy Matter To The Bottom Line?

Strategy is fundamental to the success and sustainability of all organizations. It is about seizing opportunities and knowing which not to pursue, all while mitigating risk. Develop a Marketing strategy that stands the best chance of delivering on your current and FUTURE performance, productivity, and profit targets.
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