Travel metasearch was initially built on the premise that travel suppliers needed a platform to compete against OTAs for the attention of bargain-hunting consumers. Suppliers have fared better at holding the stronger metasearch position in the more consolidated U.
Few would deny that OTAs have become a force to be reckoned with within the travel distribution landscape. From humble beginnings, two companies, The Priceline Group and Expedia Inc., have grown to become the acknowledged global giants of the travel distribution space through a combination of organic growth and a series of mergers and strategically timed acquisitions.
Well, according to the media, the verdict is in. Airbnb is going to reinvent travel, and everybody loves it...Even Wall Street seems smitten. Deutsche Bank Equity Research issued a research note titled "Did Airbnb Just Reinvent Trip Planning?" In November, the home-sharing site's cofounder and CEO Brian Chesky delivered an Apple-inspired product launch (replete with long queues for reporters, lots of applause, standing ovations and – of course – "one more thing") of the new Airbnb Trips platform.