Author
Author

Sanjay Chib

Program Manager Global BBA and academic faculty at Les Roches Global Hospitality Education

Sanjay Chib

Sanjay Chib (PhD, Royal Melbourne Institute of Technology, 2013) is Program Manager Global BBA and academic faculty at Les Roches Global Hospitality Education, Switzerland. Previously he has worked for a Swiss/South African winery business as an international sales director. He was actively engaged in a renewable energy start-up in Switzerland, and his research has focused on hospitality and tourism SMEs and free/open source software.

Insights by Sanjay Chib (1)

The future of digital marketing: Change it if you can!

The digital landscape is changing… and it is changing the hotel business itself. As Les Roches’ Sanjay Chib explains, among other big changes ahead is the fact that hotel businesses will incur higher and higher marketing costs as they attempt to capitalize on the digital behavioral profiles of their customers.
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