Author
Author

Ana Morillo

Global Commercial Strategy & Pricing Director at NH Hotel Group

Ana Morillo

With over 8 years’ consulting experience in top line growth for companies across numerous industries such as automotive, retail and distribution, Ana Morillo is currently responsible for Global Commercial & Pricing Strategy at NH Hotel Group, a hotel chain operating more than 400 hotels in 30 countries across the world. Her main responsibilities are to define the necessary strategic frameworks and vision for revenue management department and, in coordination with marketing and sales, to ensure that top line growth maximization is achieved with a customer-centric approach. Ana has a Bachelors in Business Administration and is a frequent speaker at international conferences and business school programs on an international level.

Insights by Ana Morillo (1)

Taking back control

Does the hotel industry have a firm grip on the issue of cancellations? As NH Hotel Group’s Fernando Vives and Ana Morillo explain, if a customer makes multiple advance bookings and only takes a last-minute decision which hotel to actually stay at based purely on price, then factors such as our brand power, customer loyalty, and the guest experience are being left out of the decision making process.

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