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Cindy Heo

Associate Professor of revenue management at the Ecole hôtelière de Lausanne

Cindy  Heo

Cindy Heo, PhD, is an Associate Professor of revenue management at Ecole hôtelière de Lausanne. Her scholarly research and industry consulting focus on the core strategic elements of revenue management, pricing and sharing economy. Prior to joining EHL, She taught revenue management course at the Hong Kong Polytechnic University and has delivered custom executive education programs on revenue management in Asia, Middle East, and Europe.

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Insights by Cindy Heo (5)

Revenue Management: From Demand Management To Revenue Generation (Cindy Heo)

Revenue management (RM) is concerned with maximizing the revenue performance of an asset by setting different prices and optimizing inventory availability according to the predicted demand. Therefore, one of the key principles of RM lies in the company’s ability to forecast demand, which has been greatly impaired as a result of COVID-19’s unprecedented impact on hotel occupancy and rates.

Hotel Revenue Management: Strategies for the Future

Last December, over a 100 industry experts and scholars attended the 3rd Revenue Management & Pricing in Services Conference (2019 RevME Europe), hosted by the Ecole hôtelière de Lausanne in collaboration with The University of Applied Sciences and Arts of Western Switzerland (HES-SO), STR, Hotel Performance and Room Price Genie.

Hotel Revenue Management: 3 Trends Revenue Managers Need to Know

The demand for talented resources in hotel revenue management and experts who can apply data analytics to predict consumer behavior and optimize hospitality business is increasing fast.

Revenue management: Using data integration to move from tactics to strategy

As the practice of revenue management continues to evolve, industry professionals should increasingly look to use their RM systems and processes strategically and move away from tactical operations. Integrating data from the various systems and resources is an important first step.

Revenue management: Capturing untapped potential

Industry practitioners and revenue management (RM) educators, meeting recently in Orlando in the U.S., are in agreement: there is a great shortage of well-qualified revenue managers. Competent revenue managers should be not only able to use data analytics to predict customer behavior and proactively formulate RM and pricing strategy, but they should also possess the necessary communication, decision-making and leadership skills required to help companies to maximize revenue.
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