Author
Author

Elena Briola

CMO at Cloud4Wi

Elena Briola

Elena has more than ten years of marketing, technical and economic expertise in the wireless industry. Currently Elena serves as CMO of Cloud4Wi and is responsible for all areas of marketing and communications, including product marketing, marketing communications, corporate communications and internal communications. Moreover, she has written several articles and reports on new generation wireless technologies. Elena started her career at Telecom Italia Labs in Turin, where she performed advanced Research & Development activities on mobile access networks. Then she moved to WiTech, where she served as CMO in the last period. She held a Degree in Telecommunications Engineering from the University of Pisa.

Insights by Elena Briola (1)

Putting Wi-Fi to Work for You

For most restaurants, coffee shops, and hotels, providing free guest Wi-Fi is now the norm, but few hospitality operators have recognized the benefits that can be reaped by leveraging the Wi-Fi they've already put into place as a customer engagement tool.
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