Author
Author Bio

Steven Herron

Director of Digital Strategy and Business Development at MP&A Digital & Advertising

Steven Herron is Director of Digital Strategy and Business Development at MP&A Digital & Advertising, and has over 15 years of hospitality digital marketing experience focused on emerging technologies that optimize conversions and deliver profitable revenue. He first started in hotel operations in 1978. His marketing experience includes Forbes Four and Five Star hotels and resorts in North America, Europe, and the Caribbean. Email: steven@madiganpratt.com

Articles by Steven Herron (1)

What the Hell is Happening in Reservations?

As an owner or general manager of an independent luxury hotel have you ever asked this question? How about recently?Although you'd love for guests to make reservations through your website, the truth is many don't, especially if you cater to the leisure crowd. These guests feel ...