Consultant and lecturer in luxury and luxury hospitality
A brand and communications strategist with more than 30 years’ experience, Dr. Godfrey’s consumer insights and business knowledge extend across a range of business sectors, geographies and cultures. She has worked with multinational companies such as Procter & Gamble, Unilever, Colgate-Palmolive, Johnson & Johnson, Nestlé, Danone and Coca-Cola, as well as SMEs and start-ups, luxury and premium brands and educational establishments. She has experience of launching and developing brands across developed and emerging markets, particularly Asia, the Middle East, Africa and Europe. She combines professional marketing and communications experience with an academic background that includes a deep understanding of consumer and purchasing behavior within the contexts of marketing, the environment, luxury, and hospitality. She believes in developing purposeful brands to create more meaningful growth, developing brand ideas that have cultural resonance in the markets in which they operate, as well as collaboration and co- creation enabling shared value creation. Dr. Godfrey also teaches luxury brand management and hospitality; brand strategy, marketing and marketing communications and consumer behavior to executives, plus students at business schools, hotel schools and academic institutions globally.