Author
Author

Suzanne Godfrey

Consultant and lecturer in luxury and luxury hospitality

Suzanne Godfrey

A brand and communications strategist with more than 30 years’ experience, Dr. Godfrey’s consumer insights and business knowledge extend across a range of business sectors, geographies and cultures. She has worked with multinational companies such as Procter & Gamble, Unilever, Colgate-Palmolive, Johnson & Johnson, Nestlé, Danone and Coca-Cola, as well as SMEs and start-ups, luxury and premium brands and educational establishments. She has experience of launching and developing brands across developed and emerging markets, particularly Asia, the Middle East, Africa and Europe. She combines professional marketing and communications experience with an academic background that includes a deep understanding of consumer and purchasing behavior within the contexts of marketing, the environment, luxury, and hospitality. She believes in developing purposeful brands to create more meaningful growth, developing brand ideas that have cultural resonance in the markets in which they operate, as well as collaboration and co- creation enabling shared value creation. Dr. Godfrey also teaches luxury brand management and hospitality; brand strategy, marketing and marketing communications and consumer behavior to executives, plus students at business schools, hotel schools and academic institutions globally.

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Insights by Suzanne Godfrey (11)

The Meaning Of Space For Luxury Hotels & Hospitality: Part 3

In the final article of this three-part series exploring space in relation to hotels and luxury hospitality, Suzanne Godfrey, consultant and lecturer in luxury and luxury hospitality, looks at the opportunities it creates for hoteliers to create space and to meet the needs and expectations of their guests today.

The Meaning Of Space For Luxury Hotels & Hospitality: Part 2

I was able to reflect on the role of space in relation to luxury hotels and hospitality on a recent exploratory trip to Dubai, where the concept of space came up in more than one conversation with hoteliers.

The Meaning Of Space For Luxury Hotels & Hospitality: Part 1

Given the current coronavirus outbreak, physical space has become increasingly critical, whether in the context of social distancing or simply the lack of it. As we look to the future, our consideration of physical space and how we feel about it as a guest, but also how hotel brands can provide it, is likely to become increasingly important.

Luxury hotels and a ‘sense of place’: The challenge for hoteliers

In the final article in this three-part series exploring luxury hotels and a sense of place, Suzanne Godfrey, consultant, and lecturer in luxury and luxury hospitality, examines how hoteliers can overcome the challenges in providing local and authentic meaning of sense of place.

Luxury Hotels and a ‘Sense of Place’: Brand Identity and Experiences

In the second article in this three-part series exploring luxury hotels and how a 'sense of place' can help differentiate a luxury hotel and build loyalty, Suzanne Godfrey, consultant and lecturer in luxury and luxury hospitality, examines how the brand's identity and experiences can create a unique sense of place.
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