Mia Mackman

Managing Director HVS and Principal Spa and Wellness Consulting

Mia A.  Mackman

Mia A. Mackman has more than 25 years of beauty, spa, and wellness industry experience. Ms. Mackman is the Managing Director of HVS Spa and Wellness Consulting, and Principal and owner of Mackman ES, a future-ready, wellness and spa consultancy. She specializes in spa and wellness consulting, concept development, strategic planning, market and feasibility studies, valuation narratives, data analysis and financial forecasting. Ms. Mackman works in partnership with HVS and provides spa-and-wellness services for HVS’s global client network.

Ms. Mackman, who is based in Sedona, Arizona, has extensive consulting experience and has been successfully forecasting emerging value propositions in the market since 2004. She works with global investors, hotel and resort developers, hospitality organizations and contributes as an industry expert to international business reports, global think-tanks, and world news organizations. She is recognized for her industry knowledge and her aptitude to navigate, adapt, and excel in a fast-changing market. She contributes as an industry expert to international magazines, national news organizations, business reports, and private club publications. She also participates in world academic studies, wellness tourism research, and consumer innovation projects.

Ms. Mackman, who is also, Founder & President of the Arizona Spa & Wellness Association leads the discussions of HospitalityNet’s World Panel titled Wellness, Lifestyle as panel Champ and contributing expert. This panel examines how Wellness, Lifestyle and Spa contribute to hospitality value proposition growth and impact the leisure, tourism and business economy. The objective of the panel is to provide high-level, experienced, and diverse industry viewpoints on topics ranging from investment and development to industry trends, strategic planning and operational performance.

More about Mia Mackman

Insights by Mia Mackman (14)

Why Wellness Programs are Investment Worthy and Add Value

The traumatic events of 2020 have shed new light on essential things. The energy of this year has also provoked new dynamism pertaining to a broad spectrum of societal, world, and personal lifestyle goals.

A Deep Dive into Wellness Hospitality

This article provides an overview of the underlying factors that are driving the growth in the spa-and-wellness hospitality sector. HVS has been tracking demand and growth patterns within this sector over the years, resulting in the creation of the dedicated HVS Spa & Wellness Division in 2016 to focus on long-view investment considerations and detailed performance propositions.

Preparing for Increasing Wellness Demand Amid Layers of Global Turmoil

The massive convergence of social, financial, and personal changes we have experienced in recent months can be overwhelming. This article provides a breakdown of underlying dynamics I expect will impact the future of hospitality, hotels, resorts and mixed-use spa and wellness facility demands in the months and years ahead.

Top Strategies for Post-Crisis Planning in Urgent Times of Wellbeing and Health

The COVID-19 crisis has had an immediate and traumatic impact on our way of life, beyond the walls of our working environments. As we navigate strategies for repositioning properties, restructuring operational protocols to create stronger internal systems that back employee mental health and wellbeing present valuable coping services.

What is your take on the coronavirus and its impact on our industry?

With the emergence of the Coronavirus, it is more important than ever for people to improve and protect their immune system's health. The hospitality industry has an abundance of opportunities to elevate guest service interactions through this turbulent time.
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