Author
Author

Mia Mackman

President and Owner at Mackman ES

Mia A.  Mackman

Mia A. Mackman has more than 20 years of beauty, spa, and wellness industry experience. Principal and founder of the industry consultancy Mackman ES, she specializes in spa and wellness consulting, strategic planning, valuation, and forecasting. She works in partnership with HVS, providing the internal and external spa-and-wellness services for HVS’s global and domestic client network. Ms. Mackman has predicted some of the leading shifts in the transition of the spa and wellness market since 2004. Known for her agility, leadership, and intuitive insight, she works with Fortune 500 companies, private clients, industry groups, and global networks. She is recognized for her unique ability to predict and identify future value propositions and how to navigate, adapt, and excel in a fast-changing market. She contributes as an industry expert to international magazines, national news organizations, business reports, and private club publications. She also participates in world academic studies, wellness tourism research, and consumer innovation projects.

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Insights by Mia Mackman (11)

Top Strategies for Post-Crisis Planning in Urgent Times of Wellbeing and Health

The COVID-19 crisis has had an immediate and traumatic impact on our way of life, beyond the walls of our working environments. As we navigate strategies for repositioning properties, restructuring operational protocols to create stronger internal systems that back employee mental health and wellbeing present valuable coping services.

What is your take on the coronavirus and its impact on our industry?

We have experienced a variety of natural disasters and multiple contagions in the past and each time we rebound to previous levels of social and business behaviors — the question is though — how long will it take for a complete recovery?At the time of writing, it appears as though the rate of growth of this virus has slowed down for the first time in China, where it is believed the virus originated.

Rising Capex, Development and Wellness Construction

This article reviews contributing factors to rising capital expenditures and investment demands in relationship to progressively important guest experiences and wellness attributes. As increasing wellness and lifestyle features continue to emerge across the hospitality sector focused on well-being, new value propositions continue to evolve.

2018 HVS Performance Report: Spa Department

On average, spa and wellness departments run profitably and can contribute significantly to a hotel's bottom line. This report is the first annual performance report published by HVS that will track and monitor spa department performance and profitability.

How Hotels Can Compete in the Airbnb Landscape

Airbnb came on the scene in 2008, amidst corporate scandal, economic downturn and instability. Initially people were skeptical, but Airbnb has gained remarkable momentum building its platform with transparency and trust, at a time people were greatly seeking both.
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