Mia Mackman

Managing Director HVS and Principal Spa and Wellness Consulting

Mia A.  Mackman

Mia A. Mackman has more than 25 years of beauty, spa, and wellness industry experience. Ms. Mackman is the Managing Director of HVS Spa and Wellness Consulting, and Principal and owner of Mackman ES, a future-ready, wellness and spa consultancy. She specializes in spa and wellness consulting, concept development, strategic planning, market and feasibility studies, valuation narratives, data analysis and financial forecasting. Ms. Mackman works in partnership with HVS and provides spa-and-wellness services for HVS’s global client network.

Ms. Mackman, who is based in Sedona, Arizona, has extensive consulting experience and has been successfully forecasting emerging value propositions in the market since 2004. She works with global investors, hotel and resort developers, hospitality organizations and contributes as an industry expert to international business reports, global think-tanks, and world news organizations. She is recognized for her industry knowledge and her aptitude to navigate, adapt, and excel in a fast-changing market. She contributes as an industry expert to international magazines, national news organizations, business reports, and private club publications. She also participates in world academic studies, wellness tourism research, and consumer innovation projects.

Ms. Mackman, who is also, Founder & President of the Arizona Spa & Wellness Association leads the discussions of HospitalityNet’s World Panel titled Wellness, Lifestyle as panel Champ and contributing expert. This panel examines how Wellness, Lifestyle and Spa contribute to hospitality value proposition growth and impact the leisure, tourism and business economy. The objective of the panel is to provide high-level, experienced, and diverse industry viewpoints on topics ranging from investment and development to industry trends, strategic planning and operational performance.

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Insights by Mia Mackman (12)

Preparing for Increasing Wellness Demand Amid Layers of Global Turmoil

The massive convergence of social, financial, and personal changes we have experienced in recent months can be overwhelming. This article provides a breakdown of underlying dynamics I expect will impact the future of hospitality, hotels, resorts and mixed-use spa and wellness facility demands in the months and years ahead.

Top Strategies for Post-Crisis Planning in Urgent Times of Wellbeing and Health

The COVID-19 crisis has had an immediate and traumatic impact on our way of life, beyond the walls of our working environments. As we navigate strategies for repositioning properties, restructuring operational protocols to create stronger internal systems that back employee mental health and wellbeing present valuable coping services.

What is your take on the coronavirus and its impact on our industry?

We have experienced a variety of natural disasters and multiple contagions in the past and each time we rebound to previous levels of social and business behaviors — the question is though — how long will it take for a complete recovery?At the time of writing, it appears as though the rate of growth of this virus has slowed down for the first time in China, where it is believed the virus originated.

Rising Capex, Development and Wellness Construction

This article reviews contributing factors to rising capital expenditures and investment demands in relationship to progressively important guest experiences and wellness attributes. As increasing wellness and lifestyle features continue to emerge across the hospitality sector focused on well-being, new value propositions continue to evolve.

2018 HVS Performance Report: Spa Department

On average, spa and wellness departments run profitably and can contribute significantly to a hotel's bottom line. This report is the first annual performance report published by HVS that will track and monitor spa department performance and profitability.
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