Author
Author

Nicole Rosenkranz

Assistant Professor of Strategy and Entrepreneurship at EHL

Nicole Rosenkranz

Nicole’s research interests lie in examining the importance of organizational and role identities in shaping strategic responses that drive entrepreneurial behavior and ultimately organizational change. She regularly conducts field research studying the processes by which managers and employees innovate or adapt strategies, and how they affect change at the organizational level.

Nicole teaches at all levels from bachelor to executive level in the fields of strategy, innovation and entrepreneurship.

She received her Ph.D. from the University of St.Gallen, and an MBA from the European Business School. She serves as a reviewer to diverse journals, amongst which Organization Science, Academy of Management Review, and the Journal of Management.

Prior to joining EHL she was a senior researcher at ETH Zürich and affiliated faculty at the Wharton Business School, University of Pennsylvania. Nicole brings with her several years of corporate experience both from the fields of finance and consulting.

More about Nicole Rosenkranz

Insights by Nicole Rosenkranz (3)

Is an Entrepreneurial Ecosystem Beneficial for Startups?

Innovation and entrepreneurship are clearly flourishing in Switzerland if the from Seedstars, a concept born in Switzerland bringing together investors, educators and innovators for emerging markets; Edouard Treccani from MassChallenge, a worldwide start-up friendly accelerator with emphasis on early entrepreneurs; and Karim-Paul Chibb, an EHL alumnus and the founder of Campus, a vibrant co-working space and start-up coach.

Business model innovation: Beyond the traditional way of innovating in hospitality

Innovations form a significant backbone to an organization's ability to secure a competitive advantage. While historically we attribute much of that innovation potential to product, process or service innovations, a study conducted by KPMG in 2015 revealed that three out of four executives believe their company's future competitive advantage would be challenged by a competitor's business model innovations (BMIs).

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