Guilain Denisselle

Digital Hospitality & Innovation Expert | Advisor | Speaker | Author

Denisselle New

Guilain Denisselle has been an international hotel consultant since 2001 with clients throughout EMEA and North America. Specialist in hotel technology, he regularly speaks at conferences and events in Europe. After a dozen years of operational experience, he has worked with numerous technology companies (PMS's, CRS's, Channel Managers, OTAs, business travel, VAT) and hoteliers (chains, owners, operators, etc.). Between 2004 and 2019, he has been the European representative of the Hospitality Technology Next Generation Association (, a global non-for-profit trade association that fosters, through collaboration and partnership among hospitality professionals and technology providers, next-generation solutions that will enable them to do business globally in the 21st century. Finally, he co-founded the webzine in 2009, webzine which has become a reference on hotel technology and hotel distribution in French-speaking countries.

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Amazon Echo, Google Home ... hotels are wrong again

100% of unicorns are customer-oriented: the customer is at the center of everything and the company is organized according to its needs. In the hotel industry, it is still the opposite: the customer MUST adapt to what hotels decide in terms of schedules (check-in 15:00, check-out 11:30 to 12:00 in 98% of hotels), booking method, digital tools, wifi, etc .