Abby Ward

Content Marketing Executive

Abby Ward

Abby is a British-born Content Marketer with previous marketing experience for a US hotel chain & independent hotel group. Graduating in 2015 with a BA Hons. degree in Journalism with French from Kingston University London, Abby is primarily a copywriter but has a growing passion for all things digital! When she’s not at work she enjoys coastal walks, salsa classes, and city breaks.

Insights by Abby Ward (5)

6 Things Every Revenue Manager Should Do In January

With just a small percentage of difference in your hotel's RevPAR between success and underperformance, the role of the Revenue Manager (RM) is crucial to hotels.

The 12 Days Of Christmas Voucher Sales 2017

Your Christmas wishes could come true this year. Watch your voucher sales skyrocket through the festive season, bringing your hotel lots more profit.

5 Golden Rules Of Christmas Campaigns

It's nearly time to put your Christmas tree up in the hotel lobby and create a perfectly cozy winter setting for your guests to enjoy over the yuletide period.

Understand Your Guests to Increase Conversion Rates

As a hotelier you might see your guests at check-in, dining in your hotel restaurant, or using your hotel's leisure facilities, but do you know who your guests really are?

When It Comes To Site Speed, Mobile-First Design Wins

In the fight to convert leads into bookings before the user loses interest and books elsewhere, site speed is what counts. Adding weight to the argument for mobile first design is that 60% of travel searches were made on mobile devices in 2016, according to data collected by Google.