Kristi White

VP, Sales Engineering at The Rainmaker Group

Kristi WhiteAs a twenty-four-year hospitality veteran, Kristi White has a wealth of knowledge about hotel sales, marketing, revenue management and electronic distribution. Kristi has advised hundreds of hotels around the world on their business strategy, improving hotel performance and overall profitability. With TravelClick, she created a world class service organization dedicated to providing personalized attention to TravelCLICK’s iHotelier Central Reservations customers to maximize each hotel’s transactions revenue through best practices in marketing and distribution.  As a recognized expert in her field, Kristi is a frequent speaker on revenue management and distribution at industry conferences and hospitality schools. She was a member of the Board of Directors for the HSMAI Revenue Management Special Interest Group. Kristi has a B.A. in Political Science from Louisiana State University and a Certified Hospitality Sales Professional and Certified Hospitality Supervisor certification from the American Hotel and Lodging Association.

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Winning the Numbers Game

In the highly competitive hospitality industry, it is critical to assemble as much information as possible to make educated decisions: enter revenue management. Using the basic principles of supply and demand economics, hoteliers can optimize revenue by strategically managing a property's room inventory, pricing and distribution.