Author
Author

Mike Chuma

VP Marketing, Enablement & Engagement at IDeaS

ChumaMike Chuma joined IDeaS in 2016, bringing more than 15 years of progressive experience in driving growth and strategy in enterprise SaaS technology, eCommerce platforms, brand management and marketing for companies ranging from start-ups to Fortune 500 organizations. In his most recent role with Digital River, Inc. as Senior Director, Global Product Management & Strategy, Mike held responsibility for global SaaS based ecommerce and subscriptions product platforms serving the software, subscriptions and online gaming markets. Prior to Digital River, Mike held strategic roles in eCommerce, multi-channel marketing and brand management for organizations such as Albertsons, Inc., SuperValu and Trinity Springs. Mike received his Bachelor of Business Administration degrees in Marketing & Finance from Boise State University.
Insights by Mike Chuma (4)

A Post-Crisis Top-3 Digital Marketing Action Plan

Ever hear of a pendulum swing? Finally, revenue managers will have to become real digital marketers, versus simply playing with past data to formulate their plans. This is an exciting, brave new world! What I would like to see is AI-generated marketing programs that look OUTSIDE of travel history, but cross reference psycho-graphics, based upon buying patterns and habits.

Total Revenue Forecasting – Sunny with a Chance of Profits

Not long ago, people predicted weather by simply looking outside, taking in clues like wind or cloud cover and then hoping for the best.

Revenue Science 101: A Better Way to Revenue

Class is in session. Welcome to Revenue Science 101. Today we'll start with the basics: how do we define "revenue science" and how does it go beyond typical revenue management practices and revenue o.

Winter is coming: Preparing for the next season of channel management

Data is the core of an intelligent business strategy, writes Mike Chuma, and it drives the decision-making process. Hotel organizations need to prioritize data that provides meaningful insights and action.
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