Not long ago, people predicted weather by simply looking outside, taking in clues like wind or cloud cover and then hoping for the best.
Class is in session. Welcome to Revenue Science 101. Today we'll start with the basics: how do we define "revenue science" and how does it go beyond typical revenue management practices and revenue o.
Data is the core of an intelligent business strategy, writes Mike Chuma, and it drives the decision-making process. Hotel organizations need to prioritize data that provides meaningful insights and action.