Author
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Aurora Dawn Benton

Founder & CEO, Astrapto

Aurora Dawn Reinke

Dr. Aurora Dawn Benton is a passionate and dynamic speaker and consultant specializing in sustainability strategy. She has worked in a variety of industries (retail, software, financial services) and most recently spent 7 years in hospitality education, teaching and designing programs for executives and students, in the U.S. and internationally. Aurora holds a Bachelors in Business Administration in Information Systems from Georgia State University, a Masters in International Business with Latin America specialization from University of South Carolina, and a Doctorate in Business Administration in Social Impact Management from Walden University. She is a Certified Sustainability Associate from International Society of Sustainability Professionals, has a Certificate in Sustainable Tourism from the Global Sustainable Tourism Council (GSTC), and a Sustainable Event Professional Certificate from the Events Industry Council. She serves on sustainability committee of the Global Business Travel Association.

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Insights by Aurora Dawn Benton (6)

The (Green) Recovery Imperative: Hospitality Re-Set Or Bouncing Forward?

Whether hoteliers will do what they can to use the current crisis as an opportunity to be (better) prepared and (more) resilient when the next crisis hits - and the climate emergency for many destinations will be a question of survival - probably depends on their own values and purpose of doing business.

The Future of Sustainability Certification: Micro-Certification?

Micro-certification - while certainly useful for hospitality businesses in that they could pick what they need and thus experience a lower entrance barrier to sustainability assessment - would complicate things as customers have no idea what kind of factors contribute to a specific badge or label.

Sustainability Gives Hotels An Edge In The War For Talent. Or Does It?

This is a great question and one closely linked to our recent Sustainability Leaders Project panel question - whether sustainable tourism leads to more and better jobs. The panel's conclusion was that there is a notable relationship between sustainable tourism and jobs, mostly in terms of staff retention (because of more caring, fairer workplaces and a stronger sense of commitment and shared values).

Who makes hospitality sustainability happen: Governments, Industry, Consumers?

Findings from research that we conducted in the Netherlands suggest that guests are increasing willing to support or even push for sustainability. However, they also argue that hosts should take responsibility first.

Climate Emergency And The Hospitality Industry: Are We On Track?

Here are a couple of thoughts from my perspective: Too much opacity in the brand-ownership model. Brands make the commitments with little or no teeth at the operational/ownership level.
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