Creative Director at transparenCI
Sarah Farrell is a brand strategist, copywriter and designer who specializes in areas relating to creativity and sustainability across industries. In 2016 she founded transparenCI, a full-service creative agency that works with brands to build ethical and transparent identities and communications. Sarah has presented on the topic of sustainability at a number of international forums and has experience in the hospitality industry, having worked with Hotel Verde, Africa’s Greenest Hotel, in a number of areas relating to branding, marketing and employee campaigns. Sarah has a passion for embedding sustainability into brand practices and engaging employees in this ethos.