Creative Director at transparenCI
Sarah Farrell is a sustainability lifestyle and communications consultant, writer, activist and entrepreneur. She is the founding creative director of two eco-ventures namely transparenCI, a creative agency specializing in sustainability communications, and Easy Eco, a company that makes going green easier for homes and businesses through products and services. Sarah also focuses on creating written and video content on sustainable living under the brand Sustainable Sarah. She has presented on the topic of sustainability at a number of international forums and has experience in the hospitality industry having worked with Hotel Verde, Africa’s greenest hotel, in a number of areas relating to branding, marketing and employee campaigns. Sarah has a passion for embedding sustainability into brand practices and engaging employees in this ethos.