Author
Author

Michael Innocentin

Vice President, E-Commerce & Digital at AccorHotels

Michael Innocentin

Michael Innocentin is vice president of e-commerce and digital for AccorHotels, a world-leading travel and lifestyle group and digital innovator. AccorHotels offers unique experiences in more than 4,000 hotels, resorts, residences, and private homes around the globe. Michael is also a board member of the Hospitality Sales and Marketing Association International.

Insights by Michael Innocentin (1)

Putting Out Social Media Fires Faster In a Post-United Era

Understanding how to put out social media fires should be a priority for all hospitality companies, though public relations missteps can trip up even the most established brands.
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