Author
Author

Michael Bennett

Chief Marketing Officer, Cendyn

Michael BennettMichael oversees global marketing, sales development and brand creative at Cendyn. He has over 22 years of international management experience, working with companies such as KSL Resorts & Capital, White Lodging, Knight-Ridder, The Nature Conservancy and Eastman Kodak. His specialties lie in marketing, ecommerce/digital and mobile implementations, all with a proven track record of success. Michael focuses on managing with an emphasis on profitable growth through an increase in CLV, while constantly reiterating creative marketing is only successful when held accountable to the results it produces. He currently sits on the national HSMAI marketing board when he has been proactively involved for the past 8 years. Michael leads our San Diego office where he currently resides with his wife and two beautiful daughters.

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Insights by Michael Bennett (5)

Protect Profitability With Your Digital Marketing Spend

The headwinds remain strong across hospitality. Yet, momentum is building - especially when it comes to digital marketing. At Cendyn, we're seeing digital spend rebound to about 50% of the levels that it was towards the end of 2019, when spending was at the highest level we've seen.

Touchless Touchpoints: Integrating the Right Technologies for a Better Guest Experience

There are a number of types of platforms that can aid hotels attempting to thrive in the current climate and recovery phase. But in this webinar; experts from StayNTouch, Cendyn, and GuestRevu help hotels assess the right technologies to integrate every guest touchpoint.

My biggest frustration with hotel-tech when booking or staying at a hotel!

I have two big frustrations: 1) In the Booking Phase: dealing with mobile-last Hotel websites that take forever to download on mobile devices. Wake up, hoteliers, visitors to your websites quit if your website pages and booking screens are not downloading within 2.

My biggest frustration with Tech in hotels - Thoughts from - Michael Bennett, SVP Marketing @Cendyn

HN Sentiment Survey - Michael Bennett: As a traveler my single biggest frustration with hotel tech is?My biggest frustration with Tech in hotels - Thoughts from - Michael Bennett, SVP Global Marketing @CendynParticipate in the HospitalityNet Technology Sentiment Survey!https://www.

Use actual intelligence to expand revenue potential throughout the guest journey

We can't escape the topic of AI today. In a world of big data and personalization, it's shaping how we approach everything in the hospitality industry. But as powerful as artificial intelligence is, machine learning must be leveraged alongside hotel expertise and data management strategy to drive forward smarter, more accurate marketing results.
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