Ancillary revenue is everything that is not rooms. It can range from ledger accounts to car parking, F&B, Wi-Fi and more. Ancillary is playing a more important role in driving revenue for hotels, as more hotels look to embrace a total revenue strategy.
Michael Heyward, Founder, Heyward Hospitality Solutions, saw the birth of hotel revenue management. Having worked in the hotel industry for more than 30 years, with experience in operations, franchising and revenue management with both independent and chain hotels in Europe and Asia Pacific, he has seen it all.
Alex Slors is an independent asset manager who also provides development support for new hotels.
This week's Opportunity 2019 conference provided plenty of food for thought for the UK's revenue management community, as industry professionals, hoteliers, students and solutions providers came together to discuss 'Revenue Management and the Connected Customer.
If you have ever considered what differentiates your hotel from the competition and all you can find is that your turndown chocolate comes in a logo-embossed wrapper, then you need to change to a Blue Ocean strategy.