Author

Sarah McCay Tams

Director of Content, EMEA at Duetto

Sarah joined Duetto in 2015 as a contributing editor covering Europe, Middle East & Africa (EMEA). In 2017, she was promoted to Director of Content, EMEA. An experienced B2B travel industry journalist, Sarah spent 14 years working in the Middle East, most notably as senior editor – hospitality for ITP Publishing Group in Dubai, where she headed up the editorial teams on Hotelier Middle East, Caterer Middle East and Arabian Travel News. Sarah is now based back in the UK.

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Insights by Sarah McCay Tams (10)

STR: Hotels In Europe Should Still Plan For Demand This Summer

For hotels in Europe, we've hit rock bottom, but that means the only way is up, right? The STR EMEA update webinar, hosted earlier today by Robin Rossmann, Managing Director of STR's international business, gave us great insight into the situation Europe-wide, but with some glimmer of hope.

Opinion27 MarchRevenue ManagementMarkets & Performance

COVID-19: When External Events Impact Revenue Management

External events can and do have a major impact on hotel operations and while sometimes it can be hard to predict what might come next, there are some strategies hoteliers can employ to ensure the business continues as well as possible.

Opinion 6 March

Will Revenue Management exist in 5 years? Interview with Accor's Frederic Toitot

Will Revenue Management exist in 5 years? That was the big question Frederic Toitot, Vice President, Global Learning & Development at Accor & Chair HSMAI Region Europe Revenue Optimization Board to a crowded room at the recent HSMAI Revenue Optimisation Conference.

Opinion 8 FebruaryRevenue Management

Ibiza: Where Superstar DJs Boost Rooms Revenue

As early as the 1930s, Ibiza, the third largest island in the Balearics, has had a pull with local and international travellers. First came the avant-garde European artists, followed by travellers looking for rest, relaxation and beautiful beaches.

Opinion17 JanuaryRevenue Management

Building An Ancillary Revenue Strategy

Ancillary revenue is everything that is not rooms. It can range from ledger accounts to car parking, F&B, Wi-Fi and more. Ancillary is playing a more important role in driving revenue for hotels, as more hotels look to embrace a total revenue strategy.

Opinion11 Nov 2019Revenue Management

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