For hotels in Europe, we've hit rock bottom, but that means the only way is up, right? The STR EMEA update webinar, hosted earlier today by Robin Rossmann, Managing Director of STR's international business, gave us great insight into the situation Europe-wide, but with some glimmer of hope.
External events can and do have a major impact on hotel operations and while sometimes it can be hard to predict what might come next, there are some strategies hoteliers can employ to ensure the business continues as well as possible.
Will Revenue Management exist in 5 years? That was the big question Frederic Toitot, Vice President, Global Learning & Development at Accor & Chair HSMAI Region Europe Revenue Optimization Board to a crowded room at the recent HSMAI Revenue Optimisation Conference.
As early as the 1930s, Ibiza, the third largest island in the Balearics, has had a pull with local and international travellers. First came the avant-garde European artists, followed by travellers looking for rest, relaxation and beautiful beaches.
Ancillary revenue is everything that is not rooms. It can range from ledger accounts to car parking, F&B, Wi-Fi and more. Ancillary is playing a more important role in driving revenue for hotels, as more hotels look to embrace a total revenue strategy.