Allen Adamson

Co-Founder and Managing Partner at Metaforce

Allen AdamsonAllen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment. With his perspective and depth of experience, Allen has helped his clients understand and activate strategies that enable them to shift ahead of the market and the competition, generating long-term value and increased brand equity. Allen and his teams help clients identify what truly matters to the audiences they serve - what is relevant to their audiences - and to brilliantly deliver on it. Allen is Co-Founder and Managing Partner of Metaforce. Prior to this Allen was Chairman of Landor Associates, a global communications and brand strategy consultancy. Allen received his BS from the S.I. Newhouse School of Public Communications at Syracuse University, and an MBA from New York University’s Stern School of Business.

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“Deep Luxury” is the Key to Winning Share in the Luxury Hospitality Market

Like many of you, I take more than my fair share of business trips, often staying in business class or, as Marriott refers to them, "premium" class hotels. When on vacation, I'm fortunate enough to be able to stay in what the industry refers to as "luxury" hotels.