Paul Bates

Head of Digital Marketing at Paper-Research

Paul BatesPaul Bates is Head of Digital Marketing Department at Paper-Research and is responsible for the company’s online marketing strategy.
Insights by Paul Bates (1)

Effective Marketing Strategies for the Hospitality Industry

The hospitality industry is legendary for its low profit margins and high level of competition, and never was this so true as it is now. With so many small businesses going under in the first year, small businesses in the hospitality industry must look to differentiating themselves via marketing, and larger businesses, though they still have more wiggle room, must make every marketing dollar count.