Henry is a Director and founder of The SMS Works, a low cost and reliable SMS API for developers. He’s been involved in SMS and mobile marketing since 1999 and helps companies of sizes get the most out of SMS.
Mobile marketing is no longer the impressionable young upstart it was 15 years ago. It's matured and the use of sms by the hospitality sector has grown and continues to grow at a steady rate. Consumers are no longer surprised to receive offers from venues that they've opted into, in fact they have come to expect them.
