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Author

Juanjo Rodriguez

Founder and CEO, The Hotels Network

Juanjo  Rodriguez Juanjo Rodriguez is a digital and marketing entrepreneur and the Founder and CEO of technology company The Hotels Network, working with hotels around the world to increase their direct booking conversion rates. Coupled with his experience as Founder over 15 years ago of Duplex, a popular marketing agency in Spain, Juanjo is a leading authority on strategic digital marketing campaigns. With a focus on educating hoteliers on the benefits of new technology such as predictive personalization, machine learning and more, Juanjo can be found imparting his wisdom as a regular speaker at hospitality events and educational organizations.

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Insights by Juanjo Rodriguez (6)

Hotel Technology During Crises, Does it innovate?

Post-crises, only those hoteliers will succeed who a) understand that we are dealing with exceedingly tech-savvy customers who are even more tech-demanding compared to just a year ago - the pandemic has accelerated digital transformation by as much as 7 years (McKinsey), and b) invest in technology to ensure contactless guest experience and improve operational efficiencies via automation, AI, IoT and robotization to lower labor costs, now consuming as much as 87% of RevPAR (CBRE).

Are there any quick-fix IT solutions for hotels in the post-COVID new normal?

I believe there are three immediate action steps hoteliers, especially independents, can implement in a relatively fast and inexpensive fashion: 1. Develop a “Here is how we make your stay with us safer than ever” program with sanitation and safety protocols at the property, including: Infrared fever detection for each guest arrival (devices on Amazon start at $299)Contactless guest servicing technology applications such as mobile-check-in and virtual concierge as well as mobile assistants in the guest rooms, etc.

Why are there so many hospitality technology vendors in our industry? (Part II)

1) No the one stop shop is not already here. Some vendors do cover multiple products but there is no all in one. 2) The biggest barriers for vendors has been geographical presence and legal / compliance per country, language and support.

Investing in Technology Innovation - How Much is Enough?

I don't believe that this is about Billions of dollars or even percentages of revenue. It's about a willingness to change, and unfortunately we are not very good at that. In our industry innovation or R&D does not have to be very technical and therefore does not have to be done by specialists.

Artificial Intelligence… Where could and should AI be adopted in our industry?

Even though still in the Buzz word stage, AI will play a massive role in our industry. Most will state that it will be a customer facing technology. From concierge robots who can interact with guests to chatbots and messaging.
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