Author

Juanjo Rodriguez

Founder and CEO, The Hotels Network

Juanjo Rodriguez is a digital and marketing entrepreneur and the Founder and CEO of technology company The Hotels Network, working with hotels around the world to increase their direct booking conversion rates. Coupled with his experience as Founder over 15 years ago of Duplex, a popular marketing agency in Spain, Juanjo is a leading authority on strategic digital marketing campaigns. With a focus on educating hoteliers on the benefits of new technology such as predictive personalization, machine learning and more, Juanjo can be found imparting his wisdom as a regular speaker at hospitality events and educational organizations.

More about Juanjo Rodriguez

Artificial Intelligence… Where could and should AI be adopted in our industry?

Artificial intelligence is rapidly moving from the laboratory and into business and consumer applications. The result is a fundamental shift in how software is built, and what it's capable of doing. And while we're still a way off from the artificial general intelligence portrayed in the movies, artificial narrow intelligence is a reality that's already powering some of the most successful technology businesses today, including Amazon, Facebook, Google and Apple.

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Predictive Personalization and How It’s Revolutionizing Hospitality

The concept of leveraging technology to improve the user experience and increase hotel revenue simultaneously is what we call Predictive Personalization. It's a two-step process whereby you apply machine learning techniques to understand user behavior, and then personalize his or her experience by automatically presenting the best content and offers for that individual.