Sara Anderson

Corporate Marketing Manager @ Vizergy Digital Marketing

Sara AndersonSara holds a Bachelor of Science in Communications with focus in Public Relations from University of North Florida. She is currently the Corporate Marketing Manager at Vizergy.
Insights by Sara Anderson (3)

Keeping Up With Compliance: GDPR & CCPA

On May 25, 2018, the EU General Data Protection Regulation (GDPR) came into effect in an effort to protect consumer data for all citizens of the European Union and the European Economic Area.

What Hoteliers Need to Know About Staying Relevant with Google Hotel Ads

It's no secret that Google has played a significant role in the hospitality industry when it comes to online searches and generating direct bookings vs indirect bookings via OTAs.

Optimizing Your Social Media Strategy

Social media can be a very valuable tool for any business, but hoteliers especially. Active social media accounts help to grow brand awareness, tell a property's story and even increase overall revenue.