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Author Bio

Nadejda Popova

Senior Analyst at Euromonitor

Nadejda Popova is senior analyst for the travel industry at Euromonitor International, which she joined in September 2008. In her current post, Nadejda is specialised and in charge of the airlines segment. Nadejda has a degree in Finance (BA), and PhD in Management (University of London).
Articles by Nadejda Popova (1)

Travel 2019: Disrupt or be Disrupted

Over the years, the ever-evolving and very dynamic travel industry has witnessed several disruptors which have shaken the status quo. The sharing economy and digitalisation are bringing new business models. Consumers worldwide are becoming more sophisticated and demanding. Rising ...