Location data is having a (very big) moment. According to an RIS News survey, as cited by eMarketer, location data is the top emerging area that retailers devoted budget towards in 2019, ahead of technologies that tend to get more buzz, such as artificial intelligence/machine learning and the Internet of Things (IoT).
Social commerce — the use of social networks to send traffic to e-commerce sites and, ultimately, drive e-commerce purchases—is having its moment.
It's no secret that social media is a powerful tool at the top of the sales funnel: many businesses, from mattress companies to grooming subscription services, have successfully built brands on social channels.
As Americans prepare for the July 4th celebrations this year, patriotism is on the rise. That’s not conjecture, but fact: According to a recently released survey of 5,862 US consumers conducted by Brand Keys, the share of people who consider themselves extremely or very patriotic increased across all age groups between 2018 and 2019.
The evolution of email has been slow and steady. While there have been incremental changes over time—the addition of visual elements, the ability to segment lists, etc.—the basic idea of static messages sent back and forth via the Internet has essentially stayed the same.