At first glance, marketing a multi-location business seems similar to marketing a single-location business. After all, the goals are the same—building awareness, sparking action, increasing sales—so .
Digital marketing exists in a state of flux: current tactics and technologies are always evolving and new approaches are constantly entering the mix.
It's fully apparent to small businesses that social media is important—more than 70% now utilize it as a marketing channel. However, figuring out exactly what works on social isn't as clear.
The television upfronts are an odd thing for marketers. On one hand, they’re kind of antiquated: the idea of major advertisers and buyers gathering in person every year in New York to watch live presentations about the networks’ upcoming programming lineups feels a bit unnecessary in this digital age.
Just as marketers are beginning to master the myriad of content options for social media posts—text, photos, slideshows, pre-recorded video, live streams, etc.—along comes something else: stories.