It's time to make some work-related New Year's resolutions. For most marketers, that’s no easy task. There are now so many different channels and tactics in the mix that having to choose just a few areas to focus (or refocus) on can feel overwhelming.
It's easy for hospitality marketers to take Facebook for granted. The platform has been around for so long—more than 15 years now—and is so well established that it sometimes can blend into the background and feel like just one marketing option among many.
Location data is having a (very big) moment. According to an RIS News survey, as cited by eMarketer, location data is the top emerging area that retailers devoted budget towards in 2019, ahead of technologies that tend to get more buzz, such as artificial intelligence/machine learning and the Internet of Things (IoT).
Social commerce — the use of social networks to send traffic to e-commerce sites and, ultimately, drive e-commerce purchases—is having its moment.
It's no secret that social media is a powerful tool at the top of the sales funnel: many businesses, from mattress companies to grooming subscription services, have successfully built brands on social channels.