(Digital Marketeers Perspective) Some hoteliers are rightfully disoriented in the current myriad of hospitality technology vendors and solutions and are dreaming of a one-stop-shop tech solution that will cover all of their PMS, RMS, CRS, Channel Manager, CRM, CMS and DMS needs.
The fight between majors OTAs such as booking.com or Expedia has been ongoing for close than ten years but has intensified in the past couple of years due to the development that they bringing on the market such as the corporate business or private rental for instance.
After writing my last article (Three ways to upper your revenue management game), I was surprised by a few questions I received from hoteliers doubting that automated RMS could do a better job than a senior revenue manager.
Revenue management tools and science are evolving, and fast. It is also becoming a central function in the hotel, linking sales, marketing, e-commerce, business intelligence and operations together. Revenue management is a department which is required to evolve fast in order to keep up with the latest methods to continue optimizing the hotel total revenue.