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Frederic Gonzalo

Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant

Frederic Gonzalo Frederic Gonzalo is passionate about marketing and communications, with over 20 years of experiencFrédéric Gonzalo - consultant, bloggeur, conférenciere in the travel and tourism sphere. Early 2012, he launched Gonzo Marketing and works as a strategic marketing consultant, professional speaker and trainer in the use of new technologies (web, social media, mobile) with destinations, independent hotels, restaurants and attractions alike. He writes regularly about digital marketing and online tourism on his blog at fredericgonzalo.com as well as for TourismExpress, Pax News, as well as influential sites such as Social Media Today, Business2Community, Skift, Tnooz, 4hoteliers and ehotelier. Since June 2016, he has been working closely with Skift in the elaboration of its SkiftEDU section, providing “How-To” practical tips for travel brands and conducting premium webinars regarding digital marketing for hotels and hospitality brands. He was ranked among most influential bloggers for marketing & social media in Canada in both 2013 and 2014. In 2015, he published his first book: Social Media Best Practices in Travel Marketing.

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Insights by Frederic Gonzalo (9)

A Post-Crisis Top-3 Digital Marketing Action Plan

Ever hear of a pendulum swing? Finally, revenue managers will have to become real digital marketers, versus simply playing with past data to formulate their plans. This is an exciting, brave new world! What I would like to see is AI-generated marketing programs that look OUTSIDE of travel history, but cross reference psycho-graphics, based upon buying patterns and habits.

Why Fear is Worse Than The Virus

Others will inform you better about the most recent stats for how many countries and people are infected by Covid-19, the fatality rate and death toll so far. By the time I'd write it here and the time you'd read it, these stats would have changed anyway.

Does Google’s “Zero Click Search” Mark the End of Hotel Paid Search Marketing?

Nothing will mark the end of paid search marketing on Google, quite the contrary, they are doing everything to increase the ad-spend. It will change the way websites are indexed and I think it will affect hotel branding.

Is Personalization in Hospitality Dead or Alive?

Personalisation isn't dead, but its evolution is far from its final form. There are pockets of personalisation occurring today during the customer experience, such as; pre-arrival upselling offers; geo-location and guest segmented pricing strategies, to name a couple of popular trends.

Is Rate Parity Good Or Bad For Hoteliers?

I am a firm believer that rate parity for publicly available rates benefits hoteliers in the current “one-to-many” revenue management practices in hospitality, in which hoteliers come with pricing tiers for different categories of guests: corporate transient managed, corporate transient unmanaged, corporate group, SMERF, leisure transient, weekend, etc.
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