Author
Author

Frederic Gonzalo

Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant

Frederic Gonzalo Frederic Gonzalo is passionate about marketing and communications, with over 20 years of experiencFrédéric Gonzalo - consultant, bloggeur, conférenciere in the travel and tourism sphere. Early 2012, he launched Gonzo Marketing and works as a strategic marketing consultant, professional speaker and trainer in the use of new technologies (web, social media, mobile) with destinations, independent hotels, restaurants and attractions alike. He writes regularly about digital marketing and online tourism on his blog at fredericgonzalo.com as well as for TourismExpress, Pax News, as well as influential sites such as Social Media Today, Business2Community, Skift, Tnooz, 4hoteliers and ehotelier. Since June 2016, he has been working closely with Skift in the elaboration of its SkiftEDU section, providing “How-To” practical tips for travel brands and conducting premium webinars regarding digital marketing for hotels and hospitality brands. He was ranked among most influential bloggers for marketing & social media in Canada in both 2013 and 2014. In 2015, he published his first book: Social Media Best Practices in Travel Marketing.

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Insights by Frederic Gonzalo (3)

Is Expedia's recovery program a genuine help for Hoteliers?

Is this program genuine help for hoteliers? I can't see why not. I was consulting this week with three different clients: a small inn, a motel, and a boutique hotel. The small inn has virtually no online presence, despite a decent website and a Facebook page they have a hard time maintaining.

Why Fear is Worse Than The Virus

Others will inform you better about the most recent stats for how many countries and people are infected by Covid-19, the fatality rate and death toll so far. By the time I'd write it here and the time you'd read it, these stats would have changed anyway.

Digital Marketing For Travel Brands: What To Expect In 2019

2018 is almost a thing of the past and as I prepare to head out to Las Vegas early December to attend the Expedia Partner Conference Explore 18 for a third year in a row, allow me to reflect on what may most likely (or not) impact travel brands in the upcoming year when it comes to digital marketing.
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