Author
Author

Samrah AlShawi

Project Manager at the Ecole hôtelière de Lausanne

Samrah AlShawi

Samrah AlShawi is a Project Manager at the Ecole hôtelière de Lausanne. Her work focuses on delivering unique higher education experiences in hospitality within the context of the university’s graduate programs. She has also contributed to research studies in hospitality strategic management topics related to organizational behavior and sustainability. Previously, she worked at The Ritz Carlton Resort & Spa in Bahrain and Richmond Events in the United Kingdom. Her industry experience centers around customer experience & relationship management, and sales & marketing. She holds a Bachelor of Science (hons.) in International Hospitality Management from EHL.

Insights by Samrah AlShawi (4)

Are investment decisions really independent? The role of decision making biases in hotel development projects

Think back to an important decision you have had to make. You may have weighed out the costs and benefits, studied the context, and evaluated the potential outcomes. While one hopes that careful analysis will lead to rational choices, the truth is that our human minds are complex.

Las Vegas: Reinventing the Sin in The City

Venture - or zip line - down the Vegas strip and behold the bustle surrounding its extravagant attractions. As the destination Las Vegas transcends its image of a gambler's paradise, casino resorts and hotels are having to reinvent themselves.

Sustainability in the European hotel industry: towards a strategic orientation

Corporate Social Responsibility (CSR) programs are supposedly useful for helping companies to manage the triple bottom line of “Profit, People and Planet” – in other words, their impact on the environment (planet), their community and standard of living (people), and their economic responsibility (to generate profits).

Sustainability in the European Hotel Industry: Towards a Strategic Orientation

Corporate Social Responsibility (CSR) programs are supposedly useful for helping companies to manage the triple bottom line of Profit, People and Planet. In other words, their impact on the environment (planet), their community and standard of living (people), and their economic responsibility of generating profits.
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