From personal referrals to online reviews and hotel website recommendations, hotel guests have many expectations of their stay well before arrival. From the time they step foot in the lobby, they are assessing whether the hotel meets these expectations, and envisioning how their stay might unfold.
Before booking their next stay, today's traveler simply refers to their choice of hotel review sites to skim through a handful of reviews and real-life traveler photos. Travelers of all ages now routinely rely on the fast-evolving User Generated Content (UGC) model as one of the key drivers in their peer-driven decision making process.
Nordstrom was among the first clothing retailers to use texting to communicate with consumers in an effort to meld their online and physical experience. Not only can Nordstrom customers make purchases via text, but they can also reach sales associates directly without placing a call or waiting on hold.
Today, brands are essentially collections of experiences. We're in an era where people remember moments and experiences, not ads or logos. In this age where "CX is the new UX," there are six common objectives in the digital transformation of travel's customer experience that hotels need to consider as part of their strategy to build their brands through personal interaction.
For nearly a half-decade now, the hotel industry has buzzed about "authentic guest experiences." It was its reaction to the growing success of Airbnb and its ability to deliver upon the theme of "Belong Anywhere," where travelers who wanted to be insiders could engage with people and culture.