Isabelle Jan

Co-founder and manager of PrivateDeal SA

Isabelle Jan

Isabelle Jan is co-founder and manager of PrivateDeal SA, a Swiss company providing a smart negotiation solution for hotels. After several years of experience in Hotel management and an entrepreneurial background, she is now focused on helping hotels find new ways to develop a strong bond with their guests while improving direct bookings and simplifying revenue management.

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Insights by Isabelle Jan (6)

How to generate more core and non-core ancillary revenues for your hotel?

Amidst the pandemic, both core and non-core ancillary revenues have proved essential for hotels to stay afloat. Most notably, by identifying the shift in customer segments (from international to domestic), many hotels were able to capitalize on Day-use bookings and secondary services (i.

Google is phasing out third-party cookies... Will it impact hotel marketing?

This decision will most definitely impact hotels' digital marketing strategies, especially those which do not currently include the Google Ads Suite. One notable consequence is that tracking social media campaigns (among others with the Facebook pixel) will become very difficult and might incentivize hotels to move away from this kind of marketing.

Reclaiming control over online distribution in the post-COVID hotel market

The early days of the COVID-19 crisis have exposed shortcomings among big actors in online distribution (such as OTAs), especially regarding reimbursement in the event of force majeure. The subpar handling of this exceptional situation has caused newfound distrust among many users, who are now likely to seek out alternatives when booking their next trip.

Visioning a Post-COVID Era in Distribution & Digital

The coronavirus has swept through the travel industry like a tidal wave and scarred our sector for years, perhaps even decades to come. In this context, hotel distribution has to reinvent itself by learning lessons from the past and envisioning what travelers' behavior is going to look like in an uncertain future.

Is there future for the “new” Thomas Cook?

As expected, Fosun is trying to capitalize on the name and relative "fame" of the Thomas Cook brand to milk out as much value as possible from the acquisition. However, simply jumping on the OTA's model without much differentiation from other actors could mean trouble for the "old" newcomer.
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