Dr. Florent Girardin is an assistant professor of marketing at Ecole hôteliere de Lausanne. His research interests include brand authenticity and luxury branding. He also teaches an undergraduate course on hospitality luxury brand management.
LMVH is using M&A as a key lever to accelerate growth and strengthen its leadership position in the global luxury market. The French luxury goods supplier made a proposal to launch an offer for all the shares in the NASDAQ-listed luxury jewellery maker at $120 per share, a premium of 22% over the closing share price of last Friday.
LVMH, the world's largest luxury group by revenue (42.6 billion euros in 2017), hit the headlines recently on the news of its acquisition of Belmond, which operates luxury hotels and train services in two dozen countries, for 3.
