Author Bio

Felicia Sullivan

EVP Strategy & Consumer Research, Storified Hospitality Group

Felicia Sullivan has spent two decades building brands and businesses across industry sectors, with deep expertise in beauty, luxury, and retail.

She works closely with Storified Hospitality Group on both our B2B and B2C brands. Some of her favorite projects and clients include: Barbie, HarperCollins Publishers, DVF, Nine West, Anthropologie, Aveda, Calvin Klein, Tria Beauty, Priority Private Care, Lancôme, Novartis, Bausch & Lomb, and more.

She has done segment work for major brands and start-ups: IHOP, National Board of Medical Examiners, Northwestern Mutual, Morgan Stanley, Priority Private Care, Proactiv, Mattel, and Curated Nest, among others.

Her work straddles a data-driven approach with common sense - creates profiles of real people with whom you can cultivate relationships.

Articles by Felicia Sullivan (2)