Author
Author

Jochen Ehrhardt

Founder of TRUE 5 STARS / Cofounder of DNA-QA

Jochen EhrhardtJochen Ehrhardt ([email protected]) is a Managing Partner and EVP Audits for DNA-QA, an independent QA provider whose most-comprehensive and customized audits, reports, and follow-up are centered not around increasing membership nor publication sales, but simply helping clients improve their product and service offerings for the benefit of their guests. www.dna-qa.com
Insights by Jochen Ehrhardt (6)

Does Quality Assurance, as we know it, have a future?

Hotel group revenues are down by as much as 90% across the boards for the second quarter of 2020. The third quarter isn't looking much better, with many hotels only re-opening in the fourth quarter. The global demand-reduced crisis is here to stay and any recovery to 2019 levels is expected to take years, not months.
Opinion 6 Oct 2020

Back to the Basics!

As an aficionado, visiting hotels is the greatest pleasure. As a perfectionist, however, inspecting hotels with great names that look tired is not so much fun. As we know, "tired" can be fixed at the cost of everyone's time and the owner's money.
Opinion19 Feb 2020

Is Benchmarking really the holy grail of Quality Assurance in hospitality?

Benchmarking, according to Wikipedia, "Is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time, and cost.
Opinion18 Dec 2019

The Risks in Relying Solely on Guest Reviews

In today's world, everybody seems to have an opinion about the quality of hotels and there is no shortage of avenues for voicing those opinions.
Opinion24 Sep 2019

Why Don’t Luxury Hotel Brands Truly Differentiate? Have They Run out of USPs?

When Steve Rubell and Ian Schrager, once famed co-owners of Studio 54 in New York, opened the Morgans Hotel in 1984 followed by the Royalton and the Paramount Hotel, both designed by Frenchman Philippe Starck, they created instant hits by ushering in a new era of so-called Boutique (Lifestyle) Hotels with "lobby socializing" like never seen before.
Opinion17 Jun 2019
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