Author
Author

Kathy McGuire

Principal Sustainable Development at 3 Pillar Solutions, LLC

KathySue McGuire

KathySue McGuire is a credentialed sustainability professional from the International Society of Sustainability Professionals, a LEED Green Associate, trained Climate Reality Leader from the Climate Reality Project, and a GEO Certified Verifier from the Golf Environment Organization for both golf course maintenance and tournament operations. 3 Pillar Solutions is her sustainability consulting firm, specializing in the hospitality, tourism and events industry. In partnership with CSRware, they have developed a cloud-based hotel sustainability assessment that covers every aspect of hotel operations, environmental stewardship, social responsibility and stakeholder engagement.

Insights by Kathy McGuire (7)

The (Green) Recovery Imperative: Hospitality Re-Set Or Bouncing Forward?

Whether hoteliers will do what they can to use the current crisis as an opportunity to be (better) prepared and (more) resilient when the next crisis hits - and the climate emergency for many destinations will be a question of survival - probably depends on their own values and purpose of doing business.

The Future of Sustainability Certification: Micro-Certification?

Micro-certification - while certainly useful for hospitality businesses in that they could pick what they need and thus experience a lower entrance barrier to sustainability assessment - would complicate things as customers have no idea what kind of factors contribute to a specific badge or label.

Hygiene and Sustainability: How to make both work?

Whilst we are seeing an increase in some types of SUP due to COVID-19 (hopefully temporarily), we are also suggesting to accommodation providers that this is a great time to break some old habits, particularly around hotel room amenities.

How can sustainability be communicated beyond clichés and greenwashing?

To avoid falling into the „greenwashing trap” business need to be transparent, honest and modest. Since “greening” is not the core business of most tour-operators, hotels or resorts, investing in the wrong project or a poor strategy might turn into a slippery slope to reputation damage.

Who makes hospitality sustainability happen: Governments, Industry, Consumers?

Findings from research that we conducted in the Netherlands suggest that guests are increasing willing to support or even push for sustainability. However, they also argue that hosts should take responsibility first.
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