Author
Author

Kathy McGuire

Principal Sustainable Development at 3 Pillar Solutions, LLC

KathySue McGuire

KathySue McGuire is a credentialed sustainability professional from the International Society of Sustainability Professionals, a LEED Green Associate, trained Climate Reality Leader from the Climate Reality Project, and a GEO Certified Verifier from the Golf Environment Organization for both golf course maintenance and tournament operations. 3 Pillar Solutions is her sustainability consulting firm, specializing in the hospitality, tourism and events industry. In partnership with CSRware, they have developed a cloud-based hotel sustainability assessment that covers every aspect of hotel operations, environmental stewardship, social responsibility and stakeholder engagement.

Insights by Kathy McGuire (4)

How can sustainability be communicated beyond clichés and greenwashing?

Both clichés and greenwashing are amongst the biggest traps to fall into when communicating sustainability. A "let's save the world" claim and tacky towel policy stickers are superficial and unappealing and could be a turn-off to the small group of environmentally and socially-conscious consumers.

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