Author
Author

Ally Northfield

Director at Revenue by Design

Ally NorthfieldAlly has spent much of her career travelling the world, creating and developing marketing, distribution and revenue management strategies focused on driving profit for independent hotels, hotel groups and the tourism industry. She offers her skills to industry associations and has held board positions with HEDNA, and currently serves on the Revenue Management Committee for HOSPA, and on the advisory council for HFTP Europe. She is regularly asked to contribute to industry thought leadership discussions and is a published author writing articles for Hotel Executive, Hotels Magazine and White Papers for HEDNA and ETOA. To achieve balance, Ally is a practicing yogi and yoga teacher, and loves walking with her dog. In a theme common to many of the Revenue by Design team, she has been known to throw herself out of aeroplanes.
Insights by Ally Northfield (7)

Beyond Room Revenue - Revenue Management opportunities for 2021 and beyond

Total Revenue Management offers all of the opportunity and none of the mystique if you're lucky enough to have different profit centres. The same principles of rooms revenue management apply but with key practical differences with different thought processes and different outcomes.

Do we need a new revenue management toolkit for 2021?

For hotels starting out on optimisation the good news is there are far more affordable choices of RM systems, so no excuse for Excel files. Revenue management needs differ by hotel size and location.

A Post-Crisis Top-3 Revenue Management Action Plan

One way to break down the top three revenue strategies is to look at what you need to be doing now, what scenarios you need to plan for in the short term, and then extrapolating how these scenarios may then impact the mid and longer-term, on the understanding that there will never be a specific end date on this, and many new factors we need to come to terms with.

Three Revenue strategies for a New Normal

One way to break down the top three revenue strategies is to look at what you need to be doing now, what scenarios you need to plan for in the short term, and then extrapolating how these scenarios may then impact the mid and longer term, on the understanding that there will never be a specific end date on this, and many new factors we need to come to terms with.

Revenue management strategies to deal with COVID-19 Part 2

Following on from last week's blog post 'Revenue Management strategies to deal with COVID-19', we have devised some more strategies on how to manage hotel closures, what to do about an increased amount of cancellations and what policies OTAs have enforced in the midst of the COVID-19 pandemic.
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