Lily McIlwain
Head of Content
Lily is Head of Content at Triptease. When she's not investigating the industry or spreading the word that #DirectIsBest, she enjoys music, cycling, and obscure radio quiz shows.
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Insights by Lily McIlwain (3)
How to convince new audiences to book direct
"Our challenge was, 'how do we quickly speak to a new audience that we're not used to?'"
Bracing for the future in a Google-first world
"They're using their tactics to squeeze these entities that are delivering real service... I think it's bad practice."
Google launches hotel search site: "This could undermine OTAs"
Google has launched a full destination search site for hotel listings in a move that could seriously shake up online travel - again.
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