Lily McIlwain

Head of Content

Lily McIlwain

Lily is Head of Content at Triptease. When she's not investigating the industry or spreading the word that #DirectIsBest, she enjoys music, cycling, and obscure radio quiz shows.

More about Lily McIlwain

Insights by Lily McIlwain (3)

How to convince new audiences to book direct

"Our challenge was, 'how do we quickly speak to a new audience that we're not used to?'"

Bracing for the future in a Google-first world

"They're using their tactics to squeeze these entities that are delivering real service... I think it's bad practice."

Google launches hotel search site: "This could undermine OTAs"

Google has launched a full destination search site for hotel listings in a move that could seriously shake up online travel - again.