Author
Author

Marloes Knippenberg

CEO of Kerten Hospitality

Marloes Knippenberg

The Chief Executive Officer of Kerten Hospitality, Marloes Knippenberg, has an innovative mindset that has established the organization as a disruptive, dynamic international hospitality group dedicated to the management of mixed-use developments in key global destinations.

Her journey in the hospitality field started with Hilton where Marloes held senior operational and commercial management positions for over a decade. At the helm of Kerten Hospitality, which she developed and launched with the backing of Kerten, Ireland-based investment vehicle, Marloes has grown the organization’s operational and pipeline portfolio from one brand in one country to 10 aspirational lifestyle-driven concepts in 35 development projects across 3 continents.

Marloes continuously pioneers the role of innovation across the larger ecosystem with the aim to establish an industry platform where technology, hospitality and sustainability coexist and evolve for the benefit of consumers, investors and businesses.

She is on Advisory Board of flagship events like IHIDC – Vienna, AHIC - UAE, HITEC - Dubai, IHIF - Berlin and is frequently invited to contribute Though Leadership to industry forums: ITHIC - Italy, SHIC - Saudi Arabia, HOST – London and The Retail Summit, Dubai.

Marloes has been listed in the Hotelier Middle East Power List 2019 ranking the region’s most influential industry professionals.

More about Marloes Knippenberg

Insights by Marloes Knippenberg (14)

Sustainability-driven legislation: setting the right conditions for hospitality?

The UN IPCC states that to avoid climate catastrophe, the world needs to cut its carbon emissions by almost half by 2030 (from the 2018 level) and close to 100% by 2050. That's quite imaginable for new hotels, but much more challenging for existing ones.

Responsible travel: How do we make booking sustainable hotels easier?

Let customers review how sustainable a hotel is by having up to 5 green stars (on top of the existing star rating). Booking.com and TripAdvisor and other such platforms could adopt such a feature not just for hotels but other hospitality businesses too (If they do feature other types).

Running out of energy: An underestimated threat to a "people's business"?

The problem is far wider than some may estimate. Hospitality is not just any business. It's the type of business that provides an escape from day to day troubles, it's essential to wellbeing and a vital medicine to society's ills.

The (Green) Recovery Imperative: Hospitality Re-Set Or Bouncing Forward?

Whether hoteliers will do what they can to use the current crisis as an opportunity to be (better) prepared and (more) resilient when the next crisis hits - and the climate emergency for many destinations will be a question of survival - probably depends on their own values and purpose of doing business.

The Future of Sustainability Certification: Micro-Certification?

Micro-certification - while certainly useful for hospitality businesses in that they could pick what they need and thus experience a lower entrance barrier to sustainability assessment - would complicate things as customers have no idea what kind of factors contribute to a specific badge or label.
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