Marloes Knippenberg

CEO of Kerten Hospitality

Marloes Knippenberg

The Chief Executive Officer of Kerten Hospitality, Marloes Knippenberg, has an innovative mindset that has established the organization as a disruptive, dynamic international hospitality group dedicated to the management of mixed-use developments in key global destinations.

Her journey in the hospitality field started with Hilton where Marloes held senior operational and commercial management positions for over a decade. At the helm of Kerten Hospitality, which she developed and launched with the backing of Kerten, Ireland-based investment vehicle, Marloes has grown the organization’s operational and pipeline portfolio from one brand in one country to 10 aspirational lifestyle-driven concepts in 35 development projects across 3 continents.

Marloes continuously pioneers the role of innovation across the larger ecosystem with the aim to establish an industry platform where technology, hospitality and sustainability coexist and evolve for the benefit of consumers, investors and businesses.

She is on Advisory Board of flagship events like IHIDC – Vienna, AHIC - UAE, HITEC - Dubai, IHIF - Berlin and is frequently invited to contribute Though Leadership to industry forums: ITHIC - Italy, SHIC - Saudi Arabia, HOST – London and The Retail Summit, Dubai.

Marloes has been listed in the Hotelier Middle East Power List 2019 ranking the region’s most influential industry professionals.

More about Marloes Knippenberg

Insights by Marloes Knippenberg (23)

Embedding a culture of innovation and transformation

The global paralysis has brought forth the most impactful evolution of the hospitality landscape fast-track being engineered by agility, innovation and forward-thinking – all accelerated by the changing consumer behaviours in the new terra incognita, the quest for exploration of different experiences and the thirst for a healthier, greener, better and well-being focused alternatives.

Hospitality stakeholders: Why is COP26 important?

The code red for nature and gas emissions has been raised for decades, however, as the deadline of the SDG goals approaches fast, a 2050 mindset has transformed all laggards into doers with GenerationZ-ers leading the change.

A call to move gender diversity from female fight to industry fight

The glass ceiling in our industry depicts an overarching problem pan-regions, cultures and countries. Being a woman CEO in our industry, a space traditionally and predominantly occupied by male executives, for me, has not been a challenge but created an incredible opportunity to lead by example and to drive change.

Hospitality Supply Chains: Massive footprint or a force of good?

The current tumultuous hospitality environment that has shaken up the industry has limelight-ed the fact that it is not mandatory to choose growth over sustainable value propositions and ESG-focused initiatives since a business can achieve both.

The price of hotel sustainability: willing-to-stay and willing-to-pay?

The sustainability debate has reached critical mass with our industry playing a key role in addressing the topic for real tangible outcome. Hospitality represents a wholistic Ecosystem involving a long list of stakeholders such as airlines, technology, automobiles, construction, waste management etc, who share responsibility for the current environment and the values needed to commit to action for the benefit of all.
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