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George Roukas

Partner at Hudson Crossing

George Roukas

George Roukas is a senior executive with in-depth experience in product management, technology and competitive strategy. Prior to co-founding Hudson Crossing in 2007, George was formerly Group Vice President of Product Management for Travelport, where he led the strategy, development and management for all products facing Galileo’s North American agency partners. Prior to Travelport, George held the role of Vice President of Product Management and Strategy for Cendant Travel Distribution Services’ Supplier Services group. Prior to that, George worked through PhoCusWright as a consultant to several well-known travel companies, primarily in the area of web site usability for e-commerce. George holds a Bachelor’s Degree in Mathematics from Montclair University and an M.B.A. from New York University Stern School of Business. George is based outside Atlanta, Georgia.

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Insights by George Roukas (6)

Attribute Based Shopping - A blessing or a bane?

While attribute based shopping has been discussed for over 10 years, the level of noise about its application for the hotel industry has significantly increased in the last 18 months. After significant investment in new systems and technology, companies like IHG are tipping their toes in the ABS waters.

The Death of Yesterday’s PMS: Embracing the New Normal

The PMS' role as the center of a hotel's technology ecosystem is coming to an end. Crucial guest data sits locked up in today's disconnected data silos, making it very difficult for hotels/brands to optimize and bank in on the 'digital guest journey'.

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