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George Roukas

Partner at Hudson Crossing

George Roukas

George Roukas is a senior executive with in-depth experience in product management, technology and competitive strategy. Prior to co-founding Hudson Crossing in 2007, George was formerly Group Vice President of Product Management for Travelport, where he led the strategy, development and management for all products facing Galileo’s North American agency partners. Prior to Travelport, George held the role of Vice President of Product Management and Strategy for Cendant Travel Distribution Services’ Supplier Services group. Prior to that, George worked through PhoCusWright as a consultant to several well-known travel companies, primarily in the area of web site usability for e-commerce. George holds a Bachelor’s Degree in Mathematics from Montclair University and an M.B.A. from New York University Stern School of Business. George is based outside Atlanta, Georgia.

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Insights by George Roukas (10)

SHIFT + DEL! Do we need a massive reset?

A reset? Yes, and it's already happening! Many travel companies have found it's easier to justify adding a few bodies to shore up weaknesses in their processes rather than investing in technology to automate them or fixing the processes to reduce the errors in the first place.

Hotel Technology During Crises, Does it innovate?

It's hard to see a 'good' side to something as horrific as the pandemic, but exactly because it is so wrenching, it will be a catalyst for innovation throughout travel. Let's face it, travel has not exactly been a hotbed of innovation in the past.

Amazon Explore - Is This Another Attempt to Enter the Travel Industry?

Looking at the travel world from inside travel lends us a perspective that is both more informed and more narrow. When we look at a potential new entrant, we're biased to think it will enter through conventional pathways.

Is OYO Hotels the next WeWork of the hospitality industry?

Wow, that's a bit of a stretch! My read on the WeWork fiasco is that there were a lot of 'irregularities' in the company's management, accounting, ethics, etc. that a lot of people were willing to overlook in the hope of making a lot of money; the whole thing came crashing down when a few intrepid souls like Ben Thompson brought the irregularities to light.

Why are there so many hospitality technology vendors in our industry? (Part II)

I don't know if it's true that customers are looking for a one-stop solution—it's not very practical and I think hoteliers are already leery of the way vendors jack up switching costs to lock them in.
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