Author
Author

Michael Pardo

SVP Sales and Marketing at ICE Portal

Michael Pardo

Michael Pardo is a Sales and Marketing Guru at IcePortal in sunny Hollywood, Florida.

Insights by Michael Pardo (1)

Building and maintaining your hotel brand

All hotels should have a brand story and central idea in place, writes Michael Pardo of IcePortal. An essential part of this is a portfolio of high-resolution imagery that can convey to the consumer precisely what your brand wants to showcase.
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