Author
Author

Frank Reeves

Co-Founder & CEO, Avvio

Frank Reeves

Frank has acquired a reputation for being one of the top innovators in travel technology. Since co-founding hotel technology company Avvio in 2002, Frank has become the brand.com champion by developing cutting-edge technologies that enable outstanding growth in direct bookings, while reducing their dependence on online travel agent channels.

Launching Allora in October 2017, Frank placed Avvio as the first company in the world to provide the hospitality industry with a booking engine powered by artificial intelligence.

Insights by Frank Reeves (2)

Are brands becoming relevant again?

Traditionally hotel brands largest added value has been distribution. A hotel got branded and was quite rapidly connected to a massive flow of reservations, on all the channels that existed. It helped guests search, travel agents book and hotels get filled.

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