Frank Reeves

Frank was the co-founder and CEO of Avvio, a technology provider to the global hospitality industry, which was acquired by SHR in 2022. Under his leadership, Avvio pushed the boundaries of technology meeting hospitality, particularly with the introduction of allora.ai, the world’s first direct booking platform powered by artificial intelligence.

Frank brings this knowledge and insight to SHR Group and champions the evolution of allora.ai, the hospitality AI that powers SHR Group’s products and services. He is passionate about revolutionizing the digital experience to help hotels create more revenue, whilst delivering innovative technologies and new distribution networks to grow direct bookings for hotels.