Ullrich Kastner

CEO & Founder at myhotelshop

Ullrich KastnerUllrich Kastner has been working in the hotel industry since 1996, including training at the Grand Hotel Esplanade Berlin, then working in London and studying in Switzerland. Between 2002 and 2008, he worked primarily in the field of e-commerce and was responsible for, among other things, the direct online business of Hilton and Accor Hotels Germany. At the travel site TripAdvisor, he served as Head of Sales before moving on to the hotel business for 2 years Unister group (, etc.) led. In the start-up phase of myhotelshop (from September 2011), Ullrich Kastner worked for one year as a permanent consultant at trivago GmbH and in January 2012 founded the myhotelshop GmbH as managing partner.
Insights by Ullrich Kastner (3)

Webinar - Managing your Hotel digitally

How to communicate with your employees in times of COVID-19.Speakers :Ullrich KASTNER - CEO, My Hotel ShopMarius DONHAUSER - CEO, HotelKit

2nd Update Corona Impact on Website vs OTA Bookings

On the 6th March we published numbers around the first impacts of Corona on OTA vs Website bookings. What an unpredicted turn things took since then. Yes - we expected things to be bad, but really th.

Update Corona Impact on Website vs OTA Bookings

Over the last 24 hours we digged a bit deeper into the Corona Impact. This time with our partner Hotelnetsolutions from Berlin, who provide over 2000 Hotels predominantly in der German speaking areas and we work together for over 6 years on all online marketing aspects like Google, trivago and tripadvisor.