Jennifer Luo

International Hospitality Management Bachelor student at the Ecole hôtelière de Lausanne

Jennifer LuoJennifer Luo is a bachelor student at the Ecole hôtelière de Lausanne studying International Hospitality Management. She is a student ambassador of EHL and has taken leadership roles in multiple student-run committees such as Students Helping Students and EHLSmile Association. In 2017, Jennifer has conducted an operational internship at Four Seasons Hotel Hong Kong for six months and gained insights into the hospitality industry.

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Insights by Jennifer Luo (5)

Hotel Brands: Who Owns What?

Hilton, The Ritz-Carlton, Marriott, Wyndham, Hyatt, and so many more - discover the names behind the hotel brands.

Hotel Branding: How to Take Your Hotel Brand to the Next Level

Seldom businesses can thrive nowadays without carefully-planned marketing strategies: not to say in the hospitality industry where there is at least one new property opening somewhere in the world almost every week.

Chinese Consumers' Growing Appetite for Luxury: What Does It Mean for Hospitality?

China's luxury goods market has been going through auspicious years over the last few years. In 2018, Chinese consumers spent USD115 billion on luxury goods globally, making-up a third of the world's spent, and their outlay is set to double by 2025.

Experiential Retail: Are Hotels Replacing Flagship Stores?

To enhance their customer experience, companies are merging hospitality concepts into retailing methods through experiential retail. By doing this, Muji hotels and West Elm properties are not only connecting with shoppers and growing loyalty, they are also creating a new type of retail flagship which boosts global sales and brand recognition.

Hotel Design Trends: Adaptation is Key!

With the growth of private home bookings through a variety of digital platforms, such as Airbnb, hotels face a fierce competition to win customer demand. With a stronger focus on their overall experience, hotel guests today have higher expectations and the ever evolving landscape of travelers have brought about a slew of changes within the hospitality industry.