Author
Author

Erik Muñoz

Chief Commercial Officer (CCO) at Lybra.tech

Erik  MuñozErik Munoz is a seasoned hotel solution specialist with proven excellence in marketing, sales and business development. His varied career across various international markets has given him unparalleled experience working with leading suppliers of online distribution systems, property management technology and revenue management analytics. Prior to his current position, he was Chief Marketing Officer at PriceMatch and Executive Director Strategic Sales and Global Partnerships at SiteMinder. He has also held roles at IDeaS Revenue Solutions, Infor and more while based in Sydney, Australia. Munoz is passionate about delivering best-in-class hotel technology via innovation, integration and strategic partnerships. Munoz is an active member of HSMAI Europe’s Digital Marketing advisory board. He currently resides in Manchester, UK.
Insights by Erik Muñoz (4)

What is your take on the coronavirus and its impact on our industry?

We have experienced a variety of natural disasters and multiple contagions in the past and each time we rebound to previous levels of social and business behaviors — the question is though — how long will it take for a complete recovery?At the time of writing, it appears as though the rate of growth of this virus has slowed down for the first time in China, where it is believed the virus originated.

Is Personalization in Hospitality Dead or Alive?

Personalisation isn't dead, but its evolution is far from its final form. There are pockets of personalisation occurring today during the customer experience, such as; pre-arrival upselling offers; geo-location and guest segmented pricing strategies, to name a couple of popular trends.

Why are there so many hospitality technology vendors in our industry? (Part I)

Is there a magic bullet out there for hoteliers? is there some sort of techno-wizard that will in a 'poof' eliminate your need for multiple (often futile) integrations and IT resource back-ups? The answer is NO, and thank goodness! We all know that the hospitality world is desperate for solutions.

Is our industry lagging behind due to a lack of proper education?

Education always helps, but I think the problem lies a little deeper. Lack of imagination. Hotels are brick and mortar businesses that deal with people. Technology isn't exactly on the top of the list when it comes to making a great hotel and guest experience.
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