Author
Author

Erik Muñoz

Chief Commercial Officer (CCO) at Lybra.tech

Erik  Muñoz

Erik Munoz is a seasoned hotel solution specialist with proven excellence in marketing, sales and business development. His varied career across various international markets has given him unparalleled experience working with leading suppliers of online distribution systems, property management technology and revenue management analytics.

Prior to his current position, he was Chief Marketing Officer at PriceMatch and Executive Director Strategic Sales and Global Partnerships at SiteMinder. He has also held roles at IDeaS Revenue Solutions, Infor and more while based in Sydney, Australia.

Munoz is passionate about delivering best-in-class hotel technology via innovation, integration and strategic partnerships. Munoz is an active member of HSMAI Europe’s Digital Marketing advisory board. He currently resides in Manchester, UK.

Insights by Erik Muñoz (17)

What can the hospitality industry expect from metaverse?

The recent video launch of Metaverse by Mark Zuckerberg will trigger the ultimate failure of this toxic social media behemoth (in my humble opinion). The hospitality industry is a precious business sector that enriches lives through the visceral joy of travel, food, wine and culture.

Is hotel metasearch a distribution or advertising channel?

Yes - the metasearch segment should be considered a distribution channel to be managed by the revenue team, which should include the online marketing function. For hotels still organised in a fragmented and inefficient manner where marketing and revenue functions aren't integrated, there is likely to be some confusion as to how this channel should be optimised.

Working with OTAs: The Indirect Distribution Dilemma

OTAs should educate hoteliers on the long-term benefits of improving their guest stay experiences vs burning time, capital and energy on trying to out-perform OTAs in online bookings.

Hoteliers’ Top 10 Revenue Management Questions… ANSWERED

Many hoteliers struggle with the same revenue management questions, especially during times of significant market uncertainty, like we are currently experiencing. Never fear; I'm here to answer hotel.

Google is phasing out third-party cookies... Will it impact hotel marketing?

To add some context: 42.7% of internet users worldwide (16-64 years old) use ad-blocking tools at least once a month (source: Hootsuite). When Google announced their intention to stop third-party cooking tracking on its Chrome browser by 2022, other browsers like Safari and Firefox already made that change years ago.
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