Author
Author

Rob Funnell

Content & Product Marketing Executive at Triptease

Rob  Funnell

Rob is a Content & Product Marketing Executive with Triptease, and loves helping hotels attract and convert direct bookings, cats and loud music.

Insights by Rob Funnell (8)

How is coronavirus impacting hotel booking lead times?

Despite the global increase in nationwide lockdowns and inbound travel restrictions, some demand for hotel rooms still remains. And while there is no sugar-coating the fact that hotels in almost every country have suffered a steep drop in occupancy due to COVID-19, it is crucial that hotels keep focusing on the pockets of opportunity that present themselves.

What hotels can learn from Hong Kong's response to COVID-19

The hotel industry is facing a generational crisis at the hands of COVID-19, and it will likely get worse before it gets better. However, even during these hard times, there is light at the end of the tunnel.

Five things we learned about the hotel industry at the Direct Booking Summit: Miami

What's on the mind of hoteliers as we look ahead to 2020? As the leading event for hoteliers around the world seeking to drive online bookings, the Direct Booking Summit provides attendees with a rare glimpse of not only where the industry is right now, but also where it’s headed in the future.

Can email capture help your hotel bring guests back to your website?

The path to purchase is no longer a linear, one-way journey. Whether guests are off-site or on-site, hoteliers need to proactively pursue the highest-value visitors at every opportunity to ensure they book direct and are not lured in by other channels.

10 ways to improve your hotel's click-through rate

Website visitors can be a tough crowd. In an era of adblock, 280 characters and fleeting attention spans, hotels are fighting against the odds to capture the imagination of potential guests online. While powerful tools such as retargeting and on-site messaging can be used to help improve website conversion rates, simply having these in place is only the first step.
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