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Franziska Altenrath

Co-Founder at TUTAKA

Franziska AltenrathFranziska gained various insights into the problems and effects of unsustainable consumption patterns from different industries such as automotive, real estate and fashion. Being a true materialist herself, excited about design, materials and production, she searched for ways to challenge the status quo. She decided that it is time to reach to the roots of sustainability concepts and went back to University to study Ethics, Politics and Economics at LMU in Munich. Here she dedicated her thesis to "Sustainability and Humanitarianism in Tourism" and started the TUTAKA journey.

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Insights by Franziska Altenrath (7)

The Future of Sustainability Certification: Micro-Certification?

Micro-certification - while certainly useful for hospitality businesses in that they could pick what they need and thus experience a lower entrance barrier to sustainability assessment - would complicate things as customers have no idea what kind of factors contribute to a specific badge or label.

Hygiene and Sustainability: How to make both work?

Whilst we are seeing an increase in some types of SUP due to COVID-19 (hopefully temporarily), we are also suggesting to accommodation providers that this is a great time to break some old habits, particularly around hotel room amenities.

COVID-19: A stress test for sustainable development in hospitality?

While people are still struggling to survive, some theorists say, they do not think of the common good. Yet what this crisis has shown (for some surprisingly for some not), is that this is not by definition true.

Sustainability Gives Hotels An Edge In The War For Talent. Or Does It?

This is a great question and one closely linked to our recent Sustainability Leaders Project panel question - whether sustainable tourism leads to more and better jobs. The panel's conclusion was that there is a notable relationship between sustainable tourism and jobs, mostly in terms of staff retention (because of more caring, fairer workplaces and a stronger sense of commitment and shared values).

How To Communicate Sustainability Beyond Clichés And Greenwashing

The task of communicating sustainability can be a challenging one. As part of the World Panel on Sustainable Hospitality on hospitalitynet, Willy Legrand, Professor at IUBH School of Business and Management and I invited various industry experts to share their opinions and received 31 insightful entries.
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