"Covid-19 is climate change on warp speed" (Wagner, Mar.10, 2020). The current pandemic has catastrophic consequences on the hospitality sector. The ways the industry currently deals with the crisis (for example, see: COVID-19 - Survival Guide for the Hospitality Industry) offers a glimpse into the crisis management endeavors in building a business case for disaster and climate resiliency.
The hospitality industry has long been suffering from failing to attract and bind talent. The labour turnover rate is shocking: According to the U.S. Bureau of Labor Statistics, hospitality employees quit their job two to three times more often compared to other industries.
The task of communicating sustainability can be a challenging one. As part of the World Panel on Sustainable Hospitality on hospitalitynet, Willy Legrand, Professor at IUBH School of Business and Management and I invited various industry experts to share their opinions and received 31 insightful entries.
Both clichés and greenwashing are amongst the biggest traps to fall into when communicating sustainability. A "let's save the world" claim and tacky towel policy stickers are superficial and unappealing and could be a turn-off to the small group of environmentally and socially-conscious consumers.
What (or who) helps hospitality companies improve faster? Consumer-led campaigns on plastic straws have pushed many hospitality companies to consider alternatives or simply ban single-use plastics. So far, however, the vast majority of guests still choose their hotels mainly by location and price.