Santiago Garcia Solimei

Global Director of Social Media for Meliá Hotels International

Santiago Garcia SolimeiSantiago Garcia Solimei is the Global Director of Social Media for Meliá Hotels International where he has developed his career over the last 10 years with previous roles as Brand Manager for the Meliá and Innside Brands and Head of Marketing for the EMEA region. Santiago has extensive marketing and communications experience in the travel & hospitality and software industries working for multi-national organizations in Spain, UK and Australia. Over the last two years, Santiago has led Melia’s digital transformation in the area of Social Media implementing projects for Influencer Marketing, User Generated Content, Social First Marketing strategy and developing an internal employee ambassador Social Media program.
Insights by Santiago Garcia Solimei (1)

A Measured Approach to Influencer Marketing for Hospitality Brands

There is one fact no hospitality brand can afford to ignore: consumers have totally changed the way they book travel, turning to social media to discover and ultimately purchase their next holiday. Hospitality brands must embrace this new reality or face becoming irrelevant to travelers.