Author
Author

Beth Wakefield

CRME, Managing Partner at Cardinal Point Revenue Services

Beth Wakefield

Beth Wakefield is the co-founder of Cardinal Point Revenue Services and consultant at Cayuga Hospitality Consultants. She specializes in providing ongoing, hands-on hotel revenue management support to select service brands, independent properties, and vacation rental companies. Beth enjoys exploring system functionalities, implementing and monitoring new rate strategies, and bringing the joy of revenue management to on- property and above-property leadership teams

Insights by Beth Wakefield (1)

Hotel Pricing Strategy: Price Rates in Number Other than “9” or “4”

Traditionally, our hotel pricing strategy has been for rates to end in a “9” based on the psychology of getting as close to the next round number as possible without going over it. The idea is that customers see $99 as being much more affordable than $100, when in reality there is only a difference of $1.
Advertisements