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Author

Kimberly Yoong

Analyst, Capital Markets - Continental Europe at Cushman & Wakefield Hospitality

Kimberly Yoong

After graduating from the Singapore-Cambridge ‘A’ Levels with full distinctions, Kimberly studied for a BBA at the Nanyang Business School, where she was awarded its most prestigious undergraduate scholarship and offered a place at its selective University Scholar’s Program – which she gave up to pursue a BSc in International Hospitality Management at the EHL Lausanne. Kimberly has since lived and worked in hospitality across 5 countries – Czech Republic, Japan, Singapore, Switzerland, and USA. She has had various experiences in hotel real estate and operations, working for brands/companies including Cushman & Wakefield, Hyatt Place, The Ritz Carlton, and The St. Regis. At the 2020 edition of the Young Hoteliers Summit (YHS), the world’s largest student-run hospitality summit, she co-chaired the 40-man team to create its first-ever virtual summit in its 11-year history.

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Insights by Kimberly Yoong (17)

The Alila journey: In conversation with co-founder Mark Edleson

Alila - meaning 'surprise' in Sanskrit - was founded in 2001 on the back of personalized hospitality, private spaces and bespoke journeys. Today, Alila is one of the most well-known luxury brands in Asia and has 16 hotels globally, each in unique locations across 6 countries.

The Future Of Work: Navigating Shifting Workplace Trends

The impact of COVID-19 has been felt far and wide; across industries, the global pandemic has pushed companies to temporarily shut their offices and shift to remote working. In particular, the hospitality industry had been hit hard and fast, with many employees placed on furlough or being laid off.

Consumer Branding: Is Authenticity Enough?

Brand authenticity - A flag all companies try to fly high to varying levels of success. What are the drivers behind perceived brand authenticity and how can it be achieved? How can service and luxury.

Mind the generation gap! Generational differences in hospitality

A look at how to navigate the generational stereotype minefield that has some hospitality brands scratching their heads. With all the age-related differences and particularities that exist among Baby Boomers, Generation X, Millennials and Gen Z-ers, it would be tempting, but ultimately a mistake, to focus primarily one generation based solely on demographics.

How Has The Hotel Development Scene Evolved?

Hotel development, in a nutshell, involves the process of sourcing and negotiating hotel management or franchise contracts as well as investment opportunities, in order to drive the organic growth of a hotel business.
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