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Kimberly Yoong

Final Year Student at Ecole Hôtelière de Lausanne

Kimberly Yoong

After graduating from the Singapore-Cambridge ‘A’ Levels with full distinctions, Kimberly studied for a BBA at the Nanyang Business School, where she was awarded its most prestigious undergraduate scholarship and offered a place at its selective University Scholar’s Program – which she gave up to pursue a BSc in International Hospitality Management at the EHL Lausanne. Kimberly has since lived and worked in hospitality across 5 countries – Czech Republic, Japan, Singapore, Switzerland, and USA. She has had various experiences in hotel real estate and operations, working for brands/companies including Cushman & Wakefield, Hyatt Place, The Ritz Carlton, and The St. Regis. At the 2020 edition of the Young Hoteliers Summit (YHS), the world’s largest student-run hospitality summit, she co-chaired the 40-man team to create its first-ever virtual summit in its 11-year history.

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Insights by Kimberly Yoong (11)

European Hotel Investment Market: H1 2020

When Warren Buffett's Berkshire Hathaway sold all of its airline stocks in April, it appeared as an affirmation to some investors that the future of travel was on the rocks - while for others, it reignited discussions on whether the widely respected Orcale of Omaha had 'lost his touch'.

Industry Report: Hotel Investment Scene In Central & Eastern Europe

Central & Eastern Europe (CEE) may have, in the past, been perceived as a relatively unstable investment region, especially for the risk averse. However, record hotel investment volumes in the last years have proven otherwise, as investors begin looking to hotel real estate in the region, drawn by the relatively higher returns of hotels and more attractive yields compared to western Europe, which are typically more compressed.

Serving up the future: Technology in F&B

Even as the adoption of high-end technology became increasingly prevalent across industries around the world, the hospitality industry had long resisted indulging in automation, insisting on the value of the 'human touch'.

Recovery Readiness: Re-Opening Hotels

The impacts of COVID-19 have been felt far and wide across industries around the world, and especially so for the travel and tourism industry. As the hospitality sector reels from the effects of this.

The Relevance of Brand Relevance

iPhone, iPad, iEverything - the world of Apple has become a prime case study for brand marketers, as they continue to boast legions of fans around the world; many of whom would willingly brave the elements in a bid to emerge victorious with the latest iPhone in hand.
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