Author
Author

Brian Batts

Vice President Client Relations at Koddi

Brian Batts Brian is responsible for ensuring Koddi customers get the most out of our products – whether creating new advertising opportunities or surfacing the data that advertisers need to make informed decisions and improve their performance. Brian has spent the last 15 years in online travel, with time at HookLogic (acquired by Criteo in 2016), Expedia, American Express Vacations, and Travelport, both in the US and Europe.
Insights by Brian Batts (1)

What Hotel Marketers Need to Know About the Migration to Google Ads

Google's massive role in growing the travel metasearch industry cannot be overstated, with many travelers today turning to the search engine as their very first stop when planning a trip and booking a hotel.
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